What I do
I facilitate strategic and tactical initiatives for digital products, with a focus on research and interaction design, product leadership and ways of working.
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Design and launch new products
If you have an idea or an early prototype, I can help your organisation clarify its purpose, identify your assumptions and test initial hypothesis, flesh out the first version of the product for and with your potential target audience.
- Facilitation and early discovery
- Value proposition testing
- Ideation and lean product design
- Go-to market strategy
- Launch assessment and iteration
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Improve products with your team
I can join as a member of your established product team, either as an individual contributor or team lead. I will lead the design practice, while also coaching in continuous product discovery, management and ways of working.
- Opportunities assessment
- Lean research and discovery
- Prototyping and people feedback
- Development support
- Continuous improvements

My values, at work and outside
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Sustainability
In the current climate crisis, I try my best to reduce waste and support initiatives that regenerate the world.
I won't support products or services that might harm nature and people, or try to solve problems that no one has.
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Transparency
I value respectful communication, openness and honesty.
I will tell you if something doesn't sound right, and I will ask you to do the same. It can sometimes be uncomfortable but it pays off in the long term.
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Reciprocity
I try to share what I have in excess - time, resources or knowledge.
I do it in the hope that someone or something else will benefit from my actions, and that it might trigger reciprocity reinforcing loops around me.
Why am I sharing my values?
- It pushes me to be myself all the time and openly share who I am with the people I'm working with.
- It allows me to feel more connected to what I'm contributing to, generating a sense of continuity between my personal beliefs and my professional actions.
- It encourages me to focus on collaborating with partnering people and organisations to achieve shared goals.
Selected experience
- Senior, then Lead Design Consultant at Cogent (acquired by Square), Melbourne - 2019 to 2021
- Senior Business Analyst at ARQ Group, Melbourne - 2018 to 2019
- Experience Designer at Outware Mobile (acquired by ARQ Group), Melbourne - 2015 to 2018
- Web Designer and Marketing Manager at Mediana, Padova - 2014 to 2015
For more details, download my CV (PDF, 74kb) or check out my Linkedin profile.